AdSense is Stupid When...

There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it! 

AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense. 

I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour). 

So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance. 

By now you may have heard about people like Joel Comm's six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google's Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters. 

But there are obvious and not so obvious times not to use AdSense ads on your sites. Let's list - examine - and explain them below. 

~~~~> 1. On Sales or Mini-sites 

This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process. 

However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either buy from you or fill out a form. 

The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth. 

~~~~~> 2. SEO Business Sites 

If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally. 

One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN. 

I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database. 

In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages). 

I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend. 

Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors. 

Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future. 

Let's face the facts. MSN and Yahoo! have competing ad networks to Google's, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads. 

Many SEOs will point to exceptions to this position. However you have been warned! 

Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) --- is much easier to obtain. 

Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won't be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases -- if not outright ban them. 

If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines. 

~~~~~> 3. When AdSense Becomes Your Only Business Model 

When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Why build a business solely on the largess of Google? 

I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense. 

These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings? 

If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don't really exist like eCommerce industries (clothing, shopping, etc.). 

No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don't bet your future fortunes on AdSense. 

An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn't just silly -- it's just plain stupid. 

3 Internet Home Based Businesses Anyone Can Do

If you’re serious about having a home based business, then you need to prepare. The leading reason for a failing home based business is the lack of preparation people commit after they’ve made a decision to start a home based business.

So what kind of home based business opportunity should you take on? Do you want to have an internet-based home business? Millions have done it, are doing it and are earning good livings doing so.

Here are three different kinds of Internet based business models you can try:

1) Be an online retailer for reputable companies. Your home based internet business can give reviews about all the products and services of these companies. Your customers will browse around your website, and then click on to the link. The link will send the customer to the company’s customer service website, which takes care of processing and shipping their order. 

Your home based online business website does the marketing, promoting and advertising aspects for these companies. Your commission comes from the proceeds of the sale. You don’t even have to spend money for expensive e-commerce software. 

2) You may not be able to bear the pain of separating from your oldest possessions, but how about auctioning these things off? For a minimal entry fee and closing fee, you can put your prized possessions on auction at Ebay or other spin-offs found on the net. This is a virtually free home based business since you don’t pay for web presence. You’ll get traffic since Ebay receives as many as 4 million visitors a day, and you won’t need to worry about your e-commerce software. Plus your small home based internet business stays open even when you go fishing!

3) Sell information. You can start your home based internet business by writing on a subject that you enjoy or are knowledgeable about. If you can do this, then this small home based internet business is for you. Write your e-book and sell it on sites like Ebay.com, ebookAd.com, or Clickbank.com. 

These home based internet business are all simple and easy enough to do. You can earn a living on these ideas if you view this small home based business with passion and commitment. 

Just remember these home based internet tip:
Constantly fine-tune your marketing strategy and always test new ad copies to see what brings you the most sales!

Are you using both sides of the GoogleCoin?

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay
Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a share of the PPC revenue earnt from any click throughs on the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the beginning.

Heads or Tails?

Heads it is….

Let's look at Adwords

There are those that think…

…write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without fighting, Chris Carpenter shows us the art of website revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around $4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-book-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market or niche.


Why do that?

Well if you knew what the more profitable keywords and terms are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work out what to display.

You could double your income by changing words on your site. Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the ads.

Test, test, test

Try different layouts and work out which ones work best for you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords but the best for you would be either the Google Adwords program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In fact, think about it - you will be creating relevant content for Google to display and for their users to read. Users are happy, Google are happy and you will earn more revenue from Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.

Are you using both sides!

Good Luck!

Creating A Blog To Promote An Existing Business

If you belong to any of the following groups, then this article is for you.

* You already have a business and a website that serves as the official hub for your online sales. The website may be serving as an online store for your enterprise.

* You need a venue wherein you can promote your affiliate links.

* Your already have a website, which may not necessarily be a commercial one, and it is enrolled with a Pay Per Click (PPC) program, like Google AdSense.

Success in these fields depends on one essential principle which you might have already realized: traffic is the key to your online business thriving.

You may have in your digital inventory the best products in the world, but they won’t mean squat if no one would get to see them. This is why each and every online businessman will fight tooth and nail just to have a piece of the Internet traffic. After all, the more visitors who get to visit your site, the more potential clients you have.

And blogs can most definitely help you drive visitors to your pages. Here is how you could use them to achieve such a purpose:

1. Download the Wordpress blogging software, which is available for free at www.wordpress.com . An alternative is to go with blogger.com. I have posted instructions for setting up a Blogger blog at your own server in this PDF file:
http://www.pluginprofitstraining.com/blogsetup.pdf

2. Remember that good content is always at the heart of a progressive online traffic stream. People are always looking for information, and if you will give them that, they would read what you have to offer. Dedicate your blog to the subject of your main website. Publish informative entries that would hook your readers and make them come back for updates. In between purely educational entries, strategically include a link to your site by suggesting their importance to your readers.

3. Using the above mentioned strategy, you could also include your affiliate links to pre-sell your affiliate products. The more traffic you drive to your affiliate merchant’s site or sales page, the more chances you will have of effectuating a successful sale and bigger commissions.

4. Links from blogs are unilateral, meaning, they are one way links to your websites. The more traffic a unilateral link generates, the more it becomes prominent in online searches. Avoid reciprocal links at all costs! Do not include a link to your blog from your website. Search engines abhor reciprocal linking.

5. 80% of your traffic will come from the search engines. You have to tweak your blog to attract the attention of the search engine spiders. Now, blogs are already search engine friendly. However, there is a very big possibility that you would be competing with other blogs on the same subject. You have to make sure that once you upload your blog, it is able to outperform its competitors in the search engine rankings.

One way you can do this is by using the title of your post to match the keyword phrases you are targeting, plus put a sprinkling of your keyword phrase in the post itself. I am doing this with great results.

6. Check your blog offline. It should be as readable and as navigable as possible for your prospective readers. Make appropriate adjustments if necessary.

7. Upload your blog to a reliable server that has enough bandwidth to accommodate many viewers.

8. Constantly update your blog. Search engines love regularly updated content, so publishing new entries will greatly increase your blog’s page rank, and consequently, your main website’s traffic.

9. Accepting links from other related blogs will also bring to your site some traffic from sources other then search engines. The way that a blog is designed fosters the building of a community of blog sites, and this will provide for an added stream of visitors for you.

10. You could also decide to enroll your blog site in the Google AdSense advertising program. This will give you an additional income stream. We will discuss this in future articles.

Blogs are excellent promotional tools for your existing business. Use them well and you will harvest the rewards in a matter of weeks.


About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by Sending and Blank Email to freeblogreport@getresponse.com In this Report I Reveal All The Secrets for Creating and Running A Successful Online Blog.

Google Adsense Tutorial + Putting Google Ads On Blog

5 Instant Income Streams That No One Knows About

Something truly dramatic has happened over the past couple of decades. The world has made a transition from the industrial age to the information age, and the income rules that used to apply a few decades ago have now been blown apart. Possibly the biggest myth in personal wealth creation today is that you should focus on one thing for your income. We are all trained into believing that in order to be successful you need to train in a chosen profession. Then get a “good job” within that industry and slog your way up the corporate ladder. In other words we are all programmed to compete and succeed at the rat race by our parents, the school system and our peers. The simple truth however is that very few people gain either happiness nor financial stability by using this cruel, tired old formula. And whichever way you look at it, the problem with the rat race is that even if you win, you’re still just a rat.

If you wish to gain happiness and financial independence then you need to find new income sources and this insiders report will help you do just that. I am not advising that you rush to work tomorrow, throw hot coffee at your boss’s face while quitting to start up new ventures – everything takes time. But you should certainly consider using a wide number of different methods to provide income streams for you. Do not fall into the trap of depending on one source of income for your livelihood. Look around and you will discover that there are hundreds of different and very feasible ways of making money. The key is to educate yourself and then take action.

So what are the five income streams that you can set-up immediately to earn a constant stream of income? We’ll look at these one by one:

(1) Arbitrage – Do you know that the internet age has resulted in thousands of online bookmakers all competing for your money? Now if you are not a gambling man do not worry because arbitrage is an investment concept that can be used to derive a guaranteed 5% to 20%+ profit within a few hours with no possible chance of losing your original cash. How is this possible? Well online bookmakers often have huge differences in opinion on the same sporting events – this creates some incredible anomalies in the way that certain sporting events are priced between different bookmakers. This is great news for us because everyday these anomalies allow us to invest money on all sides of a sporting event so that no matter who wins/loses/draws we can walk away with a risk free and guaranteed profit. These arbitrage opportunities are present many hundreds of times each week and the beautiful part is that you can find them in as little as five minutes per day once you know how. This is one of the least known and used income sources around and one that you should certainly set-up and profit from.
(2) Recycling Cell Phones For Profits – Last year over 100 million cell phones were replaced. Only a tiny fraction of those were recycled. Many end up tossed away at the bottom of peoples attics, or are simply thrown away. Did you know that each old cell phone is worth upto $70 (although on average this is closer to the $20 mark)? Cell phones are a multi-billion dollar business and that trend is growing on a global level – governments are beginning to offer incentives for those who are willing to recycle their phones and recycling companies are now setting up and offering a decent level of cash per phone that they receive. As an individual there are some very powerful ways of collecting hundreds of phones per week and selling these on for some monster profits. The start up costs are practically zero and this is a business you can operate from home.
(3) Importing Goods From India And China – If you want a very solid, profitable and enjoyable work-from-home business then this is it. Some of the most popular goods cost a fraction of the cost that they are available for in UK/USA/Europe – for example I regularly have access to top quality items from India that cost me 95% less per item than in the UK. One of the best things about importing for profits is that once you setup a product and find a supplier, you have secured an income stream that lasts, often, for years into the future. There are literally MILLIONS of products that can be imported profitably into your home country – finding suppliers is not very difficult and you can boost your income further by selling them on auction sites such as ebay. There are also other benefits when you operate an import/export business from home – you can write off travel expenses against profits and the set-up costs are actually very low. Get involved today.
(4) Reselling Works In The Public Domain – Have you heard of the public domain? Maybe. Did you know that there are literally millions of books, videos, plays, courses, music and more that exist within the public domain that you can legally take, brand as your own and sell to keep 100% of the profits? Did you know that there are online sites that actually GIVE you text documents of public domain works – you just download the document and you’re ready to repackage it into your own product. Not a lot of people know that Walt Disney created the Disney empire out of a story that he found on the public domain – it is simply a treasure trove of cash waiting to be discovered.
(5) Ebay – I know it is hardly “unknown” but it really had to be mentioned - If you have not ventured into this incredible opportunity, you really ought to. Receiving over 1.5 billion page views a month and 9000 new customers everyday, ebay is a sellers dream. No matter what you wish to sell, there is a buyer waiting for you on ebay. There are powersellers who are making $100,000 and more per year with ebay – and if they can do it the simple fact is so can you. Simple, addictive and fun you should setup your eBay income stream today.

So there you have it – five instant income streams that you can setup today to earn an immediate online income with little or no capital. Now that you know about them the next (and most important) step is to actually start (something that sadly 95% of the readers statistically will not do). Remember, that once you set-up a new income stream it will derive cash for you years (if not decades) into the future. Don’t be lazy – get started today!

Can You Really Make Money with Online Surveys?

I am sure you have seen the "Paid Survey" sites that claim
to pay you for your opinion. Question is: Will they really
pay you for just taking simple surveys online?

Well, I did a little experiment. Actually, it was a pretty
big experiment. I researched several hundred of these
companies.

What did I find? You guessed it:

Most were scams.

They want your email address so they can spam you. Or they
require you to accumulate 10 million zillion points before
they pay you. Or they say they pay but don't.

But, as I was weeding out all the scams I would
occasionally come across a legitimate company. It didn't
happen very often, but out of the hundreds of companies I
researched, I found 68 good ones.

Now, let me tell you -- you are not going to get rich doing
surveys online. And, if anybody tells you that you can earn
"thousands" a month -- they are lying to you. (My best
month so far I earned $104.00)

But, on the other hand it's not very hard work either. Most
surveys are short. I did one this morning that took less
than 5 minutes. It only paid $4.00 but for 5 minutes work I
am not going to complain. Yesterday I did one that paid
$10.00. Two weeks ago I did a $25.00 one. And a couple of
months ago I had one that paid $50. It varies. And sometimes
there are very short screener surveys that don't
pay anything -- you have to take the screeners to see if
you qualify for the paid surveys.

All in all, it's not a bad way to earn a few extra bucks a
month.